The importance of having a well-designed and user-friendly website has been highlighted many times
, yet once the website design and development processes are complete, thats really only the beginning! Maintaining a website requires a constant investment of time and effort and in our opinion a website should always be regarded as "a work in progress".
It is important to measure what happens on your website; for instance how visitors find it, where they enter the website and how they engage with your content and navigation. To measure these actions easily, web marketers make use of analytics programmes like