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The Benefits Of Live Chat

One of the benefits of live support chat is its ability to give your website a human touch

. It allows you to reach beyond your static webpage to make a positive personal impression on your site visitors, in order to cultivate leads and increase sales. So it doesn't make sense to go through the trouble of adding live chat just to blow it by giving your visitors the impression of disinterest or even rudeness. This article will give you helpful tips for getting excellent results from live chat on your website.

Although most of your chats will take place in a business environment, friendliness still counts when interacting with your customers. While conversing with your website visitor, and the chat turns out to be a long one, or you are speaking to a repeat customer, you can easily convey warmth by stating the customer's name a few times during the chat. Pay close attention to the customer's questions. Making the customer to repeat himself gives the impression that you're not being attentive. It helps to be complimentary during the chat. For example, if a customer asks a difficult question, instead of writing something like, Beat's me, you should respond, Good question, Stan. Hold for a minute and I'll find out for you. The few extra keystrokes are worth it.

Researchers have found that approximately 90 percent of communication is non-verbal. Live chat removes this channel, which means that miscommunication can result if words are taken for their literal meaning or the context is confused. Keen judgment is called for here. If you make a statement that could be misunderstood or if you want to add emphasis, emoticons should be used. For example, let's say a customer tells you she wants to end her chat with you to continue browsing your site unassisted. If you respond, Okay, browse away, she could assume that you were insulted and that you want her to leave your site. But if you follow the same statement with an emotion, the statement instantly becomes friendlier.

Pre-written (canned) messages are wonderful time savers; they're great for answering those repeat questions. However, such messages should be written very carefully, as most customers will be able to tell when they've been sent a canned message. Sending poorly written canned messages defeats the purpose of having live chat on your website. This is because customers are not clicking on your live support chat button to get all-purpose, boilerplate answers-they're seeking to talk to a live representative who has an active interest doing business with them. If you are finding that you need to give out the same canned message with every chat, or if you must frequently resort to canned messages, a review of your website for deficiencies may be in order. Customers might be asking you such questions because some important information is missing or hard to find on your website.


Like the canned messages feature, the webpage push feature is an excellent way to swiftly convey information to your website visitor. But prudence is also needed here. You will not want to push pages to your customers without notifying them beforehand. Pushing a page to them without warning might even seem intrusive. After all, you will have just taken control of their browser! Alternately, if you do not want to interrupt the flow of your chat, instead of pushing a page to a customer, you can simply send the customer a URL in a message. The URL in the message box will be clickable, and the customer can open the link at leisure after the chat ends.

As with in-person conversations, it is always a good idea to be well spoken. Being well-spoken is a hallmark of intelligence, education, and professionalism. Therefore, when typing your messages, try to write syntactically correct sentences, use proper punctuation and capitalization, and watch your spelling. People will judge you on these things. In terms of communication fluency, live chat is no different than a face-to-face meeting.

by: Wilson Chua
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