The Benefits Of Promotional Products

Personalized pens and other products help build your brand

The cost of advertising, whether on the Internet or television, can be expensive. It also might not reach your target audience. Even if your company has the money to buy a billboard, marketing and advertising efforts would not be complete if you do not use promotional items.

Consumers come in contact with countless businesses and advertisements on a daily basis. Commercials end and newspapers get thrown out, but consumers are less likely to throw out promotional items because they tend to be practical. Personalized office supplies are a great way to leave people a constant reminder of your business, without it burning a huge hole in your budget.

Prolonged Exposure

Promotional items give your business exposure every time they're used. Even personalized stationery gives you the opportunity to repeat your slogan and business name.

Personalized office supplies are accessible -- people often carry around items such as personalized pens. Every time they use it or let someone else use it, your brand is right there. Brands are built through consistent and continuous messaging. This type of added exposure can keep building your brand through the use of a practical item for the consumer, long after the customer has left your office or store.

Name recognition is important to every business. Think about how often you go to your fridge in a day; if you used personalized magnets as a promotional item, you could have your name read around 10 times a day by a single person.

Contact at Multiple Touch Points

When it comes to clients, you're in the position to influence them and get your message out there more than once. A good example is clothes shopping. A salesperson will directly deal with the customer and build an image, but there are also the advertisements the customer will see before they walk in your store -- on shopping bags from other shoppers, on signs or online.

These multiple points of contact with your customer create the perfect opportunity for personalized office supplies to build your brand. Have a stack of personalized pens in a personalized mug on top of the reception desk. Or give a gift bag at Christmas with tasteful, useful products.

Tradeshows and networking events are common points of contact with potential clients. Everyone knows that if a booth has giveaways, they're going to get more traffic, so take advantage of everyone's urge to collect free stuff. A 30-second elevator speech goes hand-in-hand with giving out promotional items.

People are more likely to remember something if they choose to see it. Promotional items are an effective way to make your business memorable.

by: Melissa Ramirez

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