The Benefits of a Company Blog

The Benefits of a Company Blog

The Benefits of a Company Blog

There are many advantages to writing a company blog, including:1. Optimisation: Search engines love blogs because they offer fresh, relevant content all the time. Keywords, links, tags, and categories can all be optimised within a blog post. 2. Being considered a valuable resource:Ideally, blog posts should always add value- otherwise, why are people going to want to read it? The kind of value they add is completely up to you and can change as much as you'd like. Blogs can be informative, entertaining, funny, reliable or all of the above. The more value your blog adds the more likely readers will be to return to it, and the more they will start trusting the things you have to say (and possibly the products or services you provide).3. Humanising your organisation:Blogs can and should be considered a window into your company culture. Not every post has to be about business. You might choose to interview your internal staff, ask them about their hobbies, interests, why they got into this business in the first place etc. Blogs are also a great place to talk about what you're up to as a team, upload photos of a company party etc. 4. Self expression:Personal blogs are often outlets from which people talk about the things that they love, the things that they hate and more. There's no reason why company blogs can't do the same. If you have opinions relevant to some part of what you do or the industry you work within, why not share. Sometimes controversy can really stir up a debate and get people talking about you and your blog.5. Meet the majors:An interview for a blog post might be the perfect excuse to get in touch with industry leaders. You'll have the chance to pick their brains, share what you learned and expand your network.6. Review and share:Part of being a valuable resource is finding out what types of things your readers are interested in, learning about them, testing them, and sharing the results you find. If you write a fashion blog you might comment on fabric types, maintenance vs. cost, and where your readers can find the best deals, in addition to current trends and collections. A lot of companies create blogs but then don't update them often enough or end up just promoting their products. If written well, blogs can actually become great resources. They are the perfect way to generate trust amongst readers and maybe even sell more products and services.

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