The Best Newsletter For Your Ezine Advertising Needs
The Best Newsletter For Your Ezine Advertising Needs
It depends on the product or service you choose to promote, on your ad copy, on your landing page, etc. However, it depends also on third parties and an important one is the ezine that will publish your ezine ad. Since you are the one who chooses the ezine, if you take care then you can partially remove the inconvenient of depending on someone else's actions. Today's article shows you how to choose the best newsletter for your ezine advertising needs.
Step 1 - Make a master list of ezines that publish content from the same niche like the product or service you plan to promote.
Step 2 - Based on your advertising budget, remove from that list the ezines that charge prices you cannot afford to pay.
Step 3 - Search on Google for "ezine's name scam" and then for "ezine's name review". Read the reviews you found and remove from your list the ezines that got more than 1-2 negative reviews.
Step 4 - Subscribe to the rest of ezines that you still have on your list and compare them. I know that you will ask me how to do it. Below you'll find a list of features that make a newsletter perfect from ezine advertiser's point of view. Of course you may not find a perfect ezine, but based on this list you will be able to select 3-4 ezines that are the most suitable. Now here is the list:
- The ezine has a web page on publisher's own domain name (not on Blogger, Wordpress, or other free platforms).
- The advertising offer is public, clear and without major lacks (the prices and the number of subscribers are essential elements).
- There is no incentive to subscribe to the ezine (the subscribers base is not full of freebie hunters that subscribe to get an incentive but have no intention to read the ezine).
- There are restrictions regarding your subscription email address (the publisher cares about the deliverability of the emails and doesn't accept email addresses from email service providers that installed powerful spam filters)
- There is a double opt-in process for subscribing to the ezine.
- You are not bombarded with solo ads (even one single solo ad daily is already too much competition for your own offer).
- The subject lines of the solo ads published in that ezine are actually advertisers' subject lines (not only "Solo ad" or similar generic subject lines that belong to the publisher, not to the advertiser).
- The content of the ezine is interesting, there are published also publisher's own articles and the newsletter itself is not full of ads.
- The newsletters are easy to read (contain headlines, bullets, paragraphs, white space & don't contain lots of ALL CAPS, long lines, dots inserted in words).
- The publisher responds promptly to questions.
Step 5 - After completing Step 4, only a few ezines remained from your initial master list. Now analyze the prices charged by the publishers of those ezines, do the math and find out what is lowest unit price (calculate the price for 1,000 subscribers). The ezine that has the lowest unit price is the ezine to go on with.
To Your Success!
Adrian Jock
P.S. For more ezine advertising tips, subscribe free to Ezine Advertising Info newsletter. Then discover and use for your own benefit the free resource that will soon become the No. 1 exclusive collection of ezine advertising articles in the world: http://www.ezineadvertisingtips.com/.
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