You can use promotional products for many reasons in your business
. The products that you use will be determined by the type of clientele that you are trying to attract. If you are trying to get women more interested in your business or products then you will do well with certain items. You want to get some customized products that will specifically attract women, items that they will use and keep.
Some items are useful to everyone. Things like pens are good because they are needed by everyone. You don't want to try and pass on super cheap pens and expect women to get excited. Go a little further and spend a little more to get a good pen if you want to make a decent impression. Find something that writes good and is well made to get them interested. If it is really cute you can make it be refillable. It will make your company look like a quality business that is there to last.
There are quite a few products that women will prefer over others. Sometimes it is only the color or design that will make the items more attractive. There are some handy things that can be used that are popular. USB drives are always useful and can be colored to be many different styles and designs. So, besides being handy they can be stylish as well. Many stores have their own shopping bags. These can be designed to be very pretty and colorful. Women are always happy to carry around reusable shopping bags that look good.
Food items can be an effective promotion tool. Oftentimes the container is more important than the food itself, though it is never a good idea to skip on food quality. An attractive candy jar bearing a company logo can sit on a customer's desk for years, long after the candy or mints have been consumed. Send a refill or two during the year to valued customers as an unexpected thank you for their business.