The Brilliant Moncler Jackets Winter Clothing Trend

What is your favorite jacket in the cold winters

? Mine is a beat-up, labelless number that live in as soon as the weather gets cool. The simple, boxy shape and soft leather makes it my go-to topper whether layered under a faux-fur vest or over a turtleneck. It instantly adds an extra layer to make me look that much more pulled-together. Are you in need of a new jacket? Lets have a look at what the Moncler is and the worldwide popularity of the Moncler jackets.

Moncler was founded in 1952 in Monestier de Clermont (the company name is a portmanteau), a French mountain town near Grenoble where Ren Ramillon, an entrepreneur and climbing enthusiast, began making quilted sleeping bags, tents and jackets to protect wearers from bitter temperatures. Early generations of Moncler jackets might have warmed climbers on the world's tallest peaks and downhill racers at the Olympicsand the subsequent boom in winter sports tourism of the 1970s helped catapult the label to cult status among the cliquish ski towns of the Alpsbut its consumer base remained small and essentially European. The brand was respected, luxurious and static.

Moncler was known as the premier maker of winter-weather performance jackets. Whether summiting a Himalayan peak or whooshing down the slopes at Verbier, its signature quilted garments were instantly recognizable, reliable against the coldand had a cumbersome bulk that seemed best suited to life in the mountains. But this October in Paris, on a gray day during fashion week, a newly reimagined Moncler sent white-mesh hot pants and chiffon cocktail dresses down the runway as buff male models in tiny briefs clustered around a fake pool, performing calisthenics. The effect was a psychedelic homage to the beach culture of southern Italyand a far cry from the old-guard alpine world Moncler once represented. Such departures from precedent aren't always greeted kindly, particularly when the fashion line in question is breaking from its own tradition. But for Moncler, the gamble is clearly paying off. On the eve of its 60th anniversary, the brand has never been more sharply noticedor more admiredthan it is today.

by: Monica Lin

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