The Cupboard Consumer Market Is Showing A Trend Of "polarization"
It is understood that mainstream brands with higher brand awareness
, as well as some of the low price of the product by the consumer favorite has become more apparent, gradually occupied about 80% of the consumer market. However, between middle-class consumers space is getting smaller and smaller.
The well-known brand products with the brand, quality, style, or after-sales service, which should be better than general product to adapt to the mid-range consumer. While 'bargain' is adapted to the needs of some temporary decoration or ordinary consumer. General mid-range consumers either long-term plans, the use of brand products, or simply to take a temporary decoration excessive manner, and choose low-priced products, and gradually began to move closer to the extreme of the two kinds of consumption, thus contributing to the continuous poles expansion of the cabinet market.
Cabinets on the market has long been difficult to break the situation, about 90% cabinets businesses sales only about 30 units monthly, most of the businesses operate difficultly. With the high cost, the selling price will be high, consumers will often refuse to purchase.
Because ambry industry competition becoming more severe day by day, market changes and the new situation emerge in endlessly. Some businesses invest cautiously, thus upgrading of their products is also relatively slow, and some high-profile brand products is also increasing display confused. Industry insiders believe that the cabinet industry should also appear 'polarization', the future development of the cabinet industry is the strong stronger and the weak demise ,which its main market will be carved up by three or five big brands.
In several brands which have large-scale, strong brand competitive in the national market and the formation of relatively competitive can form absolute competitiveness in the Area market. At the same time, the cabinet market price system and then squeezed out the water, '28 rule' that 80% of the cost of the product, 20% of a reasonable profit has also become a necessity. This pattern continues, the greatest benefit will be the majority of consumers.
Integration reshuffle of the cabinet industry can not be avoided. Any industry competition will gradually toward from chaos to order, to accord with the rule of market development, and it is an irresistible trend. The face of the future of hundreds of billions of cabinets market share, strong enterprises will never miss the opportunity of the development of the industry, the integration of the industry reshuffle is inevitable. We believe that through effective way should get the scattered forces of the cabinet industry together, both can be avoided the waste of resources in the production, sales, logistics, oversight the various businesses so that avoid cutting corners and vicious price competition, but also promote industry self-regulation to play the overall advantage.
More and more industries realized that in addition to continue to enhance and improve the quality of their products, should pay attention to the cultivation of internal strength, such as service. Effectively extend the service beyond the product itself meet psychological needs, alternative product features, price reference is effectively dilute, and the value becomes the new measure. To be innovative in service or on the competitors and services effectively extended and integrated into a complete service system, and will certainly become the most effective competition means in the cabinet market.
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by: vera_liu
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