The Difference Between Good and Great Brochures

There is a big difference between good brochure printing and great brochure printing

. Knowing this can be your way to absolute success with brochure promotions or lead to total failure. In this article, I will show you these differences so that you can try to integrate the better and greater ways in developing your brochures and avoid the mediocre techniques. Let us start with the attitude of your color brochures. Displaying vs. Attracting You have to know that there is a slight difference between just displaying your message and attracting people to your brochure. While most good brochures will display nice and aesthetically pleasing images, great brochures will have design elements that make it distinct and attractive. For example, using an unusual color such as Pink, Black, Red and other intense colors can attract people to reading a brochure. If you do not use these attractive factors and merely display information, youll decrease the risk of getting your message across. That is why the stance of attracting people makes a brochure more effective and therefore more successful by getting attention first. Other brochures will not hope to match that by only aiming to show its content. Telling vs. Convincing Great brochures also are very good at convincing readers unlike good brochures which only tell their content. This subtle difference involves the tone and style of the documents content. Good brochures will just state facts, while great brochures will be more personal and convince people why those facts should matter to them. It is basically the difference between telling people something is important and convincing them why that is important in their lives. So if you want your brochure to be great, try to change your content to be more convincing and crucial. Amateur vs. Professional look In terms of the look of brochure printing, most good brochures will look good enough while most great brochures will have that professional touch. Run of the mill brochures will always look amateur with the use of simple or cheap paper and black inks. Great brochures will always be in full color and will have all its details quite fleshed out. It might cost a bit more to look great, but its impact on people will more than pay for it in terms of performance. Being memorable Finally, great brochures will always be memorable while good ones merely pass by peoples minds. Creating a memorable brochure means adding a special or unique element into the design and the content of the color brochure. This element should of course be original at it must be distinctive from all other rival brochures. Since people will remember these kinds of brochures, the brochure message is delivered quite effectively leading to greater success in meeting those brochure goals. That is why it is important to think about your designs and content very carefully and add in that all important memorable factor to boot. Now that you know the difference between good and great brochures, it should be easier now for you to stick with producing the great ones. Always do great things with brochure printing and never let them turn mediocre. This is the key to always succeeding.

The Difference Between Good and Great Brochures

By: Kaitlyn Miller

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