The Direct Mail Campaign - What Is Its Best Kept Secret?

Repetition is one of the most important elements to have a successful direct mail campaign

. One reason for doing that is to let your readers remember you as part of the business you are in. Most of direct mail pieces are already rejected even before they are looked at, so the process of sending your marketing messages many times will surely get the attention you need.

This article will outline the best kept secrets which you can make use immediately in your own business. Being noticed is the most valuable thing you can get hold of which can make your campaign a real success. So you have to bear in mind that in every campaign youll be launching Getting noticed should be your main objective.

There are many strategies used by different companies to get their readers attention. Some print their information on the outside of the envelopes to attract readers to open it and read its content. Bright colors and artificial stamps are also used to make it look more attractive and personalized.

It cannot be denied that almost everybody loves to receive greeting cards in the mail because of its different shape and style. So sending a greeting card which includes your marketing message is one of the best ways to get your mail opened.

Applying statistics with this matter, sending about 1000 envelopes and having only 5% of them getting opened, you actually have an audience of 50 people. But, sending out 100 greeting cards and 75 % of them are opened, you are definitely reaching out 25 or more people with one tenth the cost. Forgetting statistics for a moment, greeting cards really have great chances to get opened compared to regular envelopes.

Your birthday only comes once a year, so youd be excited if received a greeting on that day. Direct mail campaign is one technique to let your audience open your mail and read your marketing message. Send them a greeting card near their birthday or perhaps on the exact date of their birthday, they will surely appreciate it. Your audience is more likely to open a birthday card rather than any other type of mails. Sending a birthday card is also a great help for your mail to be opened and to be read.

Birthdays are also the best time for you to include some token or gift certificates to show your appreciation to those customers who have remained loyal to you and have given you business or referrals. As mentioned in the preceding paragraph, your audience would appreciate if you recognized them. As a result, your card will surely be opened and of course be remembered.

For you to accomplish the technique of sending birthday cards to your audience, of course, you should know their birthdates. In some business like insurance and mortgage, birthdays are included in their application forms so the company can easily start a birthday campaign. For other types of business, they would have to begin another program to accumulate birthdays which can add more hassle to them. But, at the end of the day, sending birthday cards by direct mail to your clients is really one of the best techniques for your message to be read.

by: Nitesh Patel

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