The Disadvantages of Ad Sense
The Disadvantages of Ad Sense
The Disadvantages of Ad Sense
Ad Sense is most popular program to advertise certain products for Price per Click. But there are also some disadvantages exist in this program. Main reason is that advertisers feel that they cannot target visitors successfully, so they prefer to choose to adverts in search rather then Ad Sense and this is true also. If the visitor visits your website, he can notice that there are many chances for adverts and visitor will concentrate on it rather then on contents.
Ad Sense has become more popular that people can make difference between Ad Sense and adverts. Therefore people may reject them without paying any concentrating on them. Also this topic has been discussed in bloggers and articles that contain lot of truth. Many advertisers blame to Google for this and say "ads by Google" beneath the advert.
Many new publishers fail to gain revenues when starting the program through Ad Sense. If you examine 30 to 40 visitors have visited your site, they can give you maximum on dollar a day. Many advertisers want to earn rates such as 1.5% to 5% for traffic to click conversion, so you can earn around $0.10 per click. This statistical information may not work, but you may blame to advertiser and Google if you fail to generate enough traffic for your site. Most important clue for you, click on adverts to generate your targeted traffic to your website. So this may be easy solution for those programs that allow figures such as 75% share of advertising profits for advertisers.
Another disadvantage n Ad Sense it that it becomes tacky for you. Ads generally appear on the websites which are designed in a DIY fashion that has lead people to associate them inextricably. This can only be tackled through Ad Sense by evolving to be more attractive to the famous brands, whilst those who recently use Ad Sense which are restricted.
Good Ad Sense faces the big problem of click fraud which anticipates for over 15% of total clicks for every website. This has meant that advertiser who has been affected particularly, moved away to other programs to maintain better earning.
This mean that there is less competition in content and the result will be smaller revenue for publishers. Advertisers, who have earned high profits through their ads, now have to change their contents to ensure they can get any adverts. This is largely the fault of the publishers, however the one great issue is that if it is not addressed it can bring Ad Sense to its knees.
Google Ad Sense also has the disadvantage of their search program to not to paying enough attention. Other similar program pays high rates for advertising, and if publisher decides to go another way, then problems will occur for him and advertiser also. So Google fail to provide facility of searching for users with Ad Sense which make it useless database of graphic adverts. Many advertisers prefer to advertise though great graphics, however this has yet to materialize. Distribution problems may occur because there has been introduced many other PPC graphic distribution programs.
Sometimes many people may complain that the adverts within their site do not change contents, so the visitors may fail to read fresh information on your site and ignore to revisit your site. Making advert rotation may create problem for your site. however if adverts rotate then how will that be linked with advertisers who is paying a rate per click? These are all the problems that Google has to address to ensure that Ad Sense remains the market leader.
But this is true that there are lots of benefits of Google Ad Sense, so it leads in the market still. It is also offering different rate for CPC to choose your desired advertisement plan. If they cannot find positive response from your ads, you can low your product prices and change your CPC plan easily.
Whilst many issues remain with Ad Sense the program will remain popular for the publishers and users also. Google Ad Words is also a great point to remain most popular amongst advertisers with the 140,000 database of Ad Words will you on the top of the page.
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