The Dos And Donts Of Medical Practice Marketing
In order to keep your medical practice healthy and growing
, knowing how to successfully market it is essential for a most desirable outcome. After all, without marketing, a business will fail to grow. If your medical house call or cash pay medical practice neglects to concentrate on marketing, its likelihood of failing in the short term is high.
There are several reasons for continuously marketing your medical house call or cash pay practice. Some of these reasons include increasing revenue or increasing market share, building patient volume, changing patient mix, managed care, lower reimbursement costs, and perhaps the addition of a new office location.
Whatever reasons may resonate with you best, be sure to follow these Dos and Donts that pertain to marketing your medical house call or cash pay practice:
DO:
Set forth a well thought out, strategic marketing plan. In this plan, compile a set of specific goals in which you define certain objectives and action plans to meet those goals. A good strategic medical practice marketing plan will allow you to look inside your house call or cash pay practice and evaluate your strengths, weaknesses, opportunities, and risks or threats. It will focus on tracking results, as results will be the key indicators as to what is working for your medical practice and what is not.
Facilitate your marketing efforts in a way that will educate your patients, referring physicians, and the overall community about your house call or cash pay practice.
Be tactful.
Set realistic expectations.
DONTs:
Wait for patients to come to you. In the business of medicine, it is always better to be proactive with your customers, and not reactive. Todays patients are increasingly demanding of quality care, timely service, and perhaps most importantly, customer satisfaction.
Assume that marketing is advertising. They are two different things. Marketing refers to the systematic planning, implementation, and control of a variety of business activities that is carried out to bring together buyers and sellers. Advertising refers to the paid, public announcements of a persuasive message and/or a presentation or promotion by a business of its products to existing and potential customers.
Take Advertising Lightly. If you do not play your cards right, advertising can prove to be very costly for your business. Advertising is all about location where you place your ad; and audience who receives your ads; and messaging how your product and service is being conveyed. Medical professionals have to be particularly careful with ads, considering the fact that some frown upon advertising in this field, and herald it flashy and unprofessional. But those opinions should not sway you from implementing advertising medians that are consistent with your marketing effort.
Expect results overnight. Like everything in business, achieving real results take time.
Since 2004, Hippocrates Publishing has provided invaluable support to thousands of medical professionals all over the world. Their unique specialty is in writing and publishing books and booklets to assist physicians with medical practice marketing and niche medical practices. Visit www.HippocratesPublishing.com today for more information, or call 877-408-2462.
by: High procs
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