The Early Transfer Plate, "soviet" Grab The Olympic Opportunity
"Soviet" struggle never stop
"Soviet" struggle never stop. 18 Gome Group successfully held in Wuxi, "2008 Vision?? States U.S. TV summit." And on the day before the summit, Suning Appliance also the first to issue a public announcement of a "White Paper", the content and theme of the summit GOME surprisingly similar: 2007 flat panel TV sales and forecast the development trend in 2008.
This is the year the two giant home appliance chain PC channel, following last month's war, Microsoft "battle" invisible war again after the battle. In any case, both from the perspective of channels in order to restore a different side of China's flat panel TVs close to the objective reality of a profile, especially in 2008, the eve of the Beijing Olympics, both in color TV manufacturers or consumers, have some guidance.
As a market barometer of the two chains in the face of the Olympic Games a great opportunity, naturally, will do her best. Particular country the United States, not only launched a special "STS?? 2008 Olympic flat-panel TV" program, also the summit site and the best international and domestic flat-panel TV manufacturers, has signed more than 300 billion big single Olympic flat-panel TVs to battle in the Olympic Games come out on top.
Four Olympic opportunities Recent years, with the rapid development of China's economy, people have been fundamentally improved standard of living, people's demand for more diverse. This indicated that the consumption structure of China's new round of escalation has come, will lead to changes in the structure of TV consumption. In particular, the holding of the 2008 Beijing Olympics, will welcome the color TV industry is the growth spurt.
Expected, according to authorities in 2008, China's color TV market capacity will be more than 180 billion yuan, up 40%, of which flat-panel TV will exceed 140 billion yuan. In the flat panel TV's, led by future TV market capacity is still maintained rapid growth.
Executive president of Suning Appliance Sales Headquarters Jin Ming believes that 2008 is Olympic year, but TV would be a harvest. Based on past experience, worldwide consumption of the Olympic Games will be the climax of color TV set off. As the host country, in the Chinese domestic market, the PRC, previously forecast 2008 total 37.34 million color TV market, Taiwan, 2007 Number of units over an additional 200 million units, of which the increment was mainly flat-panel TVs, flat-panel TV market will total reached 11.5 million units, increasing the range of 55%. However, according to the first three quarters of this year, and 11 Golden Week sales analysis, margin nearly flat-panel TVs increased 100%, the market will be flat in 2008 exceeded expectations, expected to reach 15 million units.
In addition, as the host country, China will be using digital high-definition television terrestrial broadcasting equipment broadcast the Beijing Olympics in 2010 will be across the whole digital broadcast television. It will also set off a wave of full HD TV to buy.
According to the China Electronic Chamber of Commerce, the State Council Development Research Center Appliance discussion group joint market research survey, in the future than style to the big screen TV, flat-based, ultra-thin outer direction; in function, color TV with 3C integration, the DPRK multimedia direction, intelligence, internal hard drive, USB interface for recording multimedia features will become hot markets. According to GFK data, in 2007 with 80G hard disk can record crystal growth in 2006 compared to 460%, while in 2008, can be accessed by USB interface, LCD proportion will rise to 30%; environmental protection and energy conservation technologies will be the future development direction.
The early transfer plate TV flat TV industry capacity and higher sales of both, brought about the rapid progress of the entire TV industry, "2008 Vision States United States TV Summit", the company agreed that the flat-panel TVs are great for development. With the arrival of the 2008 Beijing Olympic Games, the more flat-panel TV sound on upstream technology, especially flat-screen cutting process maturity, the domestic flat-panel TV production rapidly increasing in China, there will be a peak of popularity of flat-panel TV.
Vice president Wang Junzhou GOME Group, briefed the meeting, changes in product mix color TV market, showing the changing needs of the consumer market, in technology upgrades, cost, lower prices stimulated by multiple factors such as, flat panel TV in the 12 level market will become mainstream.
by: Frbiz
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