The Efficiency of Localized Internet Marketing by Colorado Springs Internet Marketing Professionals

The Efficiency of Localized Internet Marketing by Colorado Springs Internet Marketing Professionals

In the Colorado Springs marketing landscape, no one provides a better pulse of the current marketing climate than the local newspaper, the Colorado Springs Gazette. Across the country, local daily newspapers are folding as their readers continue to age and a younger, more web savvy generation reads national and international news exclusively online. The Colorado Springs Gazette is different; the paper filed Chapter 11 bankruptcy in 2009 but just emerged from their filing with renewed viability because of new online advertising offerings exclusively for local businesses. It will be the newspapers and other traditional media channels that can harness the techniques outlined below that will save their advertising revenue and Colorado Springs Internet Marketing.

Below is an outline of local Colorado Springs internet marketing opportunities:

Google Places Optimization:

Research shows that Google Maps have far surpassed the use of Yellow Pages for local patronage. Your Google places page is a free resource that, when used correctly, will send walk-in, phone, and web traffic to your business from customers that matter most: your neighbors. Google knows where your customers are searching from based on their IP address and provides them with the closest and most popular places on the top of the results page.

Pay-per-click Advertising:

While this is a paid method of attracting local business, these ads appear at the top of search engine results and guarantee traffic to your website based on the searchers' geographical location, so you never waste a dime advertising to customers across Colorado Springs that are irrelevant to your business.

We provide local Colorado Springs internet marketing professionals with an arsenal of tools to get ahead of the curve by expertly executing localized internet marketing campaigns. This means cutting the advertising spending that feels like a "throw it against the wall until it sticks" marketing approach like yellow pages and print advertising and instead focusing fewer dollars on more measurable and profitable online marketing with a firm right here in Colorado Springs.

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