The Elements of Various Marketing Tools That You Should Know About

Various marketing tools have certain elements about which every marketer should have plenty of knowledge

. This can be helpful in designing a winning marketing campaign. Some of such elements are listed here.

1. Email marketing: Email based marketing has following elements:

Subject line: A subject line gives an idea about contents of an email. As per various surveys, decision on opening an email or not is taken mostly on the basis of its subject.

Content: It consists of the different offers, news about the industry of marketer and other useful information.

Distribution list: All the email addresses to which marketing mails are to be sent are contained in this list.

2. Website: The important elements of a website are as follows:

Business details: Business details include the company name, its email address, URL and other information about it.

Logo: The logo identifies a company and is usually found on top left or right corner on a web page.

Web design: The buttons, images, navigation bars and themes etc fall under this element category.

Navigational links, product information and other important information about the company.

3. Corporate branding: A number of things constitute a corporate brand, which are discussed here.

Logo: A logo of a company can be composed of symbols, icons or its name. These days, a logo is synonymous with a brand name.

Slogan: It is a phrase used for advertising purposes and serves the purpose of making an impression about the product or service being advertised.

Products and services: The products and services that are provided by a company become part of the brand image. The quality of products and services determines how well these are accepted by the masses.

4. Flyers: The elements of a flyer are:

Color: It includes all the colors that are used on a flyer.

Font size and type: Text is used to convey information on a flyer along with images and other graphics. In order to have maximum effectiveness, flyer design should have minimum variations in font size and type.

Graphics: Graphics include all the images, cartoons and actual photographs that are used in a flyer.

Template: A template is an important flyer element. New flyer designs can be designed quite easily with help of various templates. These can be used by professionals to create some interesting designs.

The Elements of Various Marketing Tools That You Should Know About

By: Anna Wilkinson

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