The Elusive Search For Seo Keywords Decoded

SEO, or Search Engine Optimization, is the art of using keywords in such a way that your website registers maximum hits

. Finding the right SEO keywords that will boost the traffic to your site is a difficult process and requires a lot of research. After all, it is about finding the exact word that will occur to everyone who starts a Google search when researching a particular topic.

How To Find The Right SEO Keyword

Market Knowledge:

The first step is to have knowledge of the target market and its needs. In the wide world of the web, there are many words already heavily used. It may not be practical to add to the list and never get a hit on your site. Market researches and surveys will help understand what respondents search for in search engines and the tools they use to search them.

Finding and Developing a Niche Market:

To hit upon a relevant keyword, find out what your target markets requirements are and then do what you can to satiate it. In other words, find your niche market. Even in that niche market, it is possible that there are thousands of competitors lining the markets. Find a way to differentiate yourself and then a keyword will be easier to find.

Study Competitors Positions:

Analyze competitors research and study their website to see keywords used. It would be a base to start off your search. This would also help understand the result of their tests for keywords. It is always advisable to scrutinize the environment to learn what is already out there. After that, find a way to add something unique to it.

Customer Feedback and Suggestion Forms:

It is very important to study the results of blog posts and feedback forms to see what sorts of questions customers ask about your products and services. The words they use to suggest changes or register feedback can reveal a lot about the sort of words they are likely to use in search engines.

Free and Paid Search Tools:

There are free SEO keyword search tools such as Googles Adword Keyword Tools, and other paid ones like Wordtracker Labs, that will help you understand how many articles are available with the chosen keyword. They provide information on how many searches are done locally and globally, the competition with these keywords and the local search trends. They go a long way in understanding which keyword will work towards driving traffic to your site.

Precautions on Finding the SEO Keyword:

Once you have found the keyword you are looking for, use it appropriately. Search engines will downgrade those articles that are filled with the primary and secondary keywords in an inane manner, and that impart little relevant information.

Ensure that you do not use irrelevant and unrelated keywords. Articles may be removed from the searches totally.

At the end of the day, the content of your article is what matters, but finding the right SEO keywords could increase the visibility of that content. Even if your products and services are high-end, they need to be advertised adequately in the right circles to find their market.

by: Jane M Dawson

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