The Email Marketing Idea Of Using A Special Day

If you are searching for email marketing ideas then why don't you consider taking

a rather obscure path and do something that your email list members will probably find amusing, entertaining and helpful, especially if you can weave the subject matter into the message that you are giving.

This idea centres on the use of a "Day". You may ask what on earth this is all about. Once you see for yourself the number of "Days" there presently are you will no doubt start to realize that there is great potential marketing opportunities waiting to be exploited. You just need to research and decide on which "Day" you could use to begin with.

So what is meant by the term "Day"? There seems to be an ever growing list of a day being dedicated to something or other. Now, some of the causes are very plausible and some are just weird. The never ending list goes from Peanut Butter Lovers' Day, Plant A Flower Day, Old Stuff Day, National Frozen Food Day to Ear Muff Day and covers almost every conceivable interest you can think of.

You are probably thinking if there is a specific day that has been created for an interest you have and whether you can use such a topic as the basis of an email or series of emails. The lesson here is firstly try and find if there is a "Day" for your niche. If this is that case you can take advantage and run a promotion of the "Day" on the days leading up to it and ensuring you make a great offer only available on the day itself. The marketing opportunities are endless so you should start by writing down ideas and see what you can come up with.

If there is not a specific "Day" available for the niche that you are involved in then either just use another one that would be of interest to your niche that you can easily incorporate into your marketing messages? The key is to create an email headline that raises intrigue and virtually compels the reader to open hit, where you then weave into your marketing message the story behind the "Day" which can include the special offer you have created just for this occasion.

Though what if you find that there is no official day that has been created for the niche you are marketing to? Don't forget that there is nothing actually to stop you just inventing a "Day" especially for your email list members. You can create you very own special "Day" and make special offers available including discounts on products and services, giving stuff away for free, even holding a competition. The actual limits to this type of email marketing is just your imagination!

This idea of riding on the coat tails of a specific "Day" and weave it into your email marketing is one that most information marketers do not take full advantage of. Normally such topical marketing is centred on the main holidays of the year. For those that do take this idea, the result will be emails that are not only different from the norm but also unusual, interesting, fresh and engaging which is exactly what you need to achieve to get your email list members to take the exact action that you ask of them.

by: Michael Tasker

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