The Extensive Use Of Escalators

India is no longer what it used to be around 10 years back

. It has now gone to a great extent of globalization which has led to the development of the country as a great hub for shopping. People now in India have an increased shopping capacity and the increasing number of malls in India has empowered the shoppers to a great extent.

All metropolitan cities now have multi-level shopping malls which offer everything from accessories, clothing, furniture, artifacts, etc. Bangalore, Delhi, Mumbai, Baroda, Uttar Pradesh, Haryana etc are some cities that can be named out of the many that have undergone the process of development and have numerous malls for people to shop around.

Malls in India have this specialty that in addition to the foreign and international brands, they also offer things which are original to the country. Ethnic wear, eating joints which serve diversified food items etc are available in the most luxurious of malls with great ambience and facilities combined in them.

The term 'window shopping' was coined due to the huge spur in shopping malls and the notion that it is made up of expensive stores. With the concept of 'one stop shop' coupled with entertainment options and comfortable shopping experience hoteliers, retailers and brands grabbed this opportunity with both hands. Even individual retailers found shopping malls a beneficiary prospect.

When you come to India, you realize that there is not just one specialty of the country but simply a vast array of objects is presented to you to shop around. There are numerous things that one may be interested in, like herbs, handicrafts, embroideries, spices, clothes related to the culture of the country as well as international brands are all available under the same roof in shopping malls that are being built in cities across the country.

Malls in India have also added to the tourism aspect of the country. Foreigners who come to the country and want to find things which are Indian will not face any trouble now with the best of all things being offered to them in these malls. The electronic escalators and elevators are very popular when we talk about the mall culture. Though reaching to the mall has been made comfortable with good enough travel options and parking space, but the crowd on weekends is unavoidable. People of all castes and communities come here to shop and with raised economic power of the country, it has now become possible for them to maintain great standards of living as well as shopping.

by: Suniti Bera

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