The First Step To Writing A Great Coaching Sales Letter
Sitting down to write a sales letter often strikes fear in the heart of many coaches and information product producers
. Even many savvy marketers dread the process of writing a sales letter. Well, just stop it because writing a sales letter can be fun and easy when you break the process down into steps.
Any task that seem large or difficult can be conquered by breaking it down and working on one step at a time. This is the way I suggest you approach a sales letter. If you just work on one step at a time to the best of your ability you will soon have a completed product with all the necessary components done to you highest capability.
First Step Research
People are more motivated to avoid pain than they are to seek pleasure so to be effective in converting people to coaching clients you must know what their pains are. Far too many marketers seek to tell clients about all the nice things that will happen when they get coaching rather than pointing out the pain that will continue to run their lives if they don't get coaching.
The first thing you want to research is the pain your target coaching niche endures and is desperate to relieve. You want to know what causes them fear, frustration and anger. Go to groups and forums and observe what the members talk about. What do they complain about, get upset about, get frustrated with and mad about? Take notes on what people in the forums are writing about and what their pains are so that you have real world data to use in your copy.
Put the pains, angers, and frustrations in order according into how important they are to your potential coaching clients. Give each pain, frustration or anger a ranking from highest to lowest for creating pain in the life of your target coaching niche.
When someone is in pain they will desperately seek a solution to that pain. The one thing that is better than having a solution to your client's pain is painting a picture of what that solution with look like and feels like for the client.
Feeling the pain motivates a person to find a solution and imagining the relief that solution will bring motivates that person to take action. Imagining the relief creates hope in the mind of your client and without hope it is impossible to move forward.
The process of feeling the feeling that will come with a solution helps to get the subconscious mind working toward that solution because it helps establish the beliefe that a solution is possible. The idea that something is possible and the belief that it can be done is the beginning of all great accomplishment.