The Google Sandbox: Beware the ‘Black Hat' SEO tricks

The Google Sandbox: Beware the Black Hat' SEO tricks

It's on the rise and can be the ruin of your online shop. Counterfeit SEO companies are showing up left, right and centre, ready to offer their (dis)services to boost' your ecommerce store.

There have already been ample reports of genuine cases; online shop owners have either contacted or been contacted by said SEO organisation and handed over their money for very little in return. Certain Black Hat' strategies have left many online shops in the gutter with depleted page rankings.

Google Sandbox' is the point where all unethical activity has landed your online shop in trouble. Whether you went out of your way to search for the service or it came to you by some other media form isn't the point. The most important thing as an online shop owner is the protection of your shop's goods, services and financial stability. If you've been unlucky enough to end up sandboxed or blacklisted in the past, you'll probably have paid a fortune in the process!

Surely there are things I can watch out for?

It's a case of keeping all eyes and ears open for any activity that seems iffy or suspect. For example, why pay out large sums of money for something that most quality ecommerce providers supply with their package? If done correctly, you can optimise key aspects of your online shop using the control panel on your site. Anyone who's going to promise you top place in the search engine listings might sound first-class, but hardly believable as a reputable company.

The main things you'll want to look out for are keyword stuffing and paid for links.' Both of these techniques are used notoriously by rogue SEO organisations as a quick fix to soar your online shop to the top of search engines such as Google, for example. Unfortunately, business like this is going on all around us and isn't illegal so to speak. That's why it's up to you to make the best decisions regarding your ecommerce site. Just remember - if it doesn't look or feel right, then it probably isn't.

SEO talk: Genuine or not?

All companies under the SEO bracket are going to persuade you to invest in the best for your online shop, but there are ways of distinguishing the believable from the make-believe. Take on the role of researcher and look into that particular company's history. Is there any unfavourable press you come across during your search that arouses your suspicions? Have they got customer testimonials that glow about their services or quite the opposite? You could do with contacting these sources wherever possible.

Your online shop is your responsibility and relies on a number of factors to survive. What you don't want to do is jeopardize its chances where you're in control of what happens to it along the way. If you have any queries about SEO related topics, contact your ecommerce software provider to get information that will help inform your decisions.

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