The History And Origin Of Starbucks

We are all well aware that there is a Starbucks or two on every street corner

, but did you ever wonder how this brand came to be? Starbucks is arguably the most popular coffee company all over the world, and they have reached international fame as a result.

It all began with their humble start in Seattle...

Nowadays, Seattle is seen as the coffee mecca of the United States, and many other popular gourmet coffee brands have come from this city. Starbucks began in 1971 where the first Starbucks was opened at the oldest farmers market in the United States, the Pike Place Market in Seattle. The name Starbucks came from a character in Moby Dick, and we are all more than familiar with their mermaid logo, which they say hails from a Norse woodcut.

At first, Starbucks served as a local coffee roaster until Howard Schultz joined the crew in 1982 and began to develop their marketing strategy. Schultz then took a trip to Italy where he was inspired by the Italian coffee culture, and he pitched his new ideas to the founders of Starbucks. After that, Starbucks opened their first coffee shop in 1985, and it was called Il Giornale because of their Italian influence. Needless to say, it was a definite success from the get-go.

By the time that 1987 rolled around, Schultz joined with new investors to purchase Starbucks and open franchises in Chicago and Vancouver. 17 more stores opened within that year alone. There were 165 Starbucks coffee shops in 1992, which was when the company became public with stocks available through NASDAQ. Starbucks introduced their first European location in Zrich, Switzerland, in March 2001. Starbucks is now located in 30 countries worldwide, and they number at over 9000 cafs.

Starbucks hopes to create a positive outcome in the coffee world by donating to charities, yet many people have criticized them because of the amount of waste they create each year with the millions of paper coffee cups they serve. The Starbucks Foundation was created in 1997 to fund literacy programs in the US and Canada, and they continue to support worldwide communities by nurturing young leaders, supporting coffee communities, providing clean water access, and promoting education in China. They have also taken the opportunity to set up the C.O.A.S.T. fund to offer assistance to rebuild the Gulf Coast after the devastation by hurricanes Katrina and Rita.

In response to the criticism against Starbucks in the waste that they create, Starbucks has made moves to reduce the amount of waste that their cafs generate by recycling. This is a very important matter to Starbucks and Starbucks customers, and they have taken into consideration all of the criticism they received about recycling their paper coffee cups. They have made the goal by 2015 to have recycling available in all store locations to collect waste and also serve espresso drinks in reusable cups for 25% of their beverages sold. This is quite a lofty goal, and we can only wish Starbucks the best in their future endeavors...

by: Mark Ramos

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