The History Of Cacharel

The founder of the house of Cacharel, Jean Louis Henri Bousquet

, was a tailor and the son of a sewing machine seller. The world of fashion seemed a given in that regard. From an early age, Bousquet was surrounded by the trappings of fashion. After college he pursued his designing dream in a small apartment in Paris. The triumph of his first collection inspired him to start his own fashion house. Always swimming against the current, Bousquet's fashion house was not named for him. The house of Cacharel was named after a tiny fowl from the Camargue region of France. Thus the Cacharel legend was born. A legend which would spawn gorgeous, girly clothes and the eventually famous Cacharel parfums.

Cacharel exploded onto the fashion scene in 1962. Bousquet's first collection was full of figure flattering and figure freeing, colorful blouses. His silhouettes were less harsh than the corseted, heavily structured silhouettes of the 1950s. The ready-to-wear line contained stylish, well-made pieces that were romantic, elegant and sheer. The initial collection (and continuing ones) embodied all that was flirty and girly. Assembled with impeccable detail, the construction displayed Bousquet's tailoring skill. He was known to select fabrics in vibrant colors to highlight a client's complexion and style. Audiences were constantly surprised by his collections. In 1963, a seersucker blouse caused a commotion when it was featured on the cover of the fashion bible, ELLE magazine.

The inception of Cacharel parfums happened in 1975 and three years later in 1978, Anais Anais was introduced. Worth its three years in the making, the parfum was the culmination of Bousquet's partnering with L'Oreal to bring about the designer's wish. The fragrance in the opaline, opaque glass bottle was the perfect match for his romantic, ethereal creations. Its signature notes include amber sandalwood, rose, gardenia and white lily. Since this first scent, Cacharel parfums has debuted a new member to the line every few years. Anais Anais, LouLou, Eden, Noa, Amour Amour, Liberte and the newest one, Scarlett. Campaigns for Cacharel parfums draws models and actresses to endorse the line. Kate Moss, Claudia Schiffer, Gisele Bundchen, Jennifer Aniston are a few of the names who have strutted their stuff for the scents.

Cacharel parfums sport high prices but the money is well spent due to the superiority of the ingredients and the solid consistency of their quality. The combination of the Cacharel collections and the Cacharel parfums guarantee longevity in the fashion industry.

by: Jamie Simpson

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