The History Of Ed Hardy Clothing

What do Madonna, Britney Spears, Snoop Dogg and Sylvester Stallone all have in common

? No, this is not the newest romantic scandal in Hollywood In recent years, a clothing line was used by all these celebrities and many more. This is not Gucci, Louis Vuitton or Burberry, its Ed Hardy clothing, the best new brand by French designer Christian Audigier.

Ed Hardy clothing takes its name from the man who inspired the line, Don Ed Hardy. Hardy is considered one of the best tattoo artists in the world and the tattoo community, is called the godfather of modern tattoo. His Japanese meets American style is very original and highly sought after in the world.

Christian Audigier, who had previously designed lines for brands such as Urban Outfitters, Diesel and Von Dutch, saw a great opportunity in the work of Hardy. He approached Hardy in 2004, with the idea of a clothing line around his artwork and tattooing. Audigier Hardy license to use his work, and Ed Hardy clothing was born.

Ed Hardy clothing is fast becoming a worldwide sensation, but no one took the new range on the elite of Hollywood celebrities. Madonna is Ed Hardy hats and t-shirts almost every day, and Britney Spears recently filmed author massive warehouse raids in California.

The reason for this success is the unique style of marketing Audigier. Networks are more than any other designer in order to encourage customers to use the clothes as often as possible. When one considers how many times some of these celebrities have been photographed, it ends up being a very lucrative advertising. Giving away free merchandise is much cheaper than a doubling of hundreds of thousands of dollars to use the same celebrities in advertising campaigns. In fact, the official website of the brand has a celebrity section of the gallery is a selection of photos of customers with various celebrities Audigier.

The line is, however, not only for celebrities. What designer chains go, its very cheap, $ 62 girl shirts and $ 57 for men. It is also interesting to note that the set is based on a style of tattoo that lasts for decades, so you can buy clothes, knowing that the range of Ed Hardy will not be out of fashion anytime soon.

Copyright:http://www.onlinesaler.com


by: poai

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