The Home Studio – How Original Art Can Turn Every Home into A Unique Space

The Home Studio How Original Art Can Turn Every Home into A Unique Space

Until recently, original art was the preserve of art galleries and rich people. The average Jane or Joe in the street wasn't expected to want to own original artworks, let alone be able to afford them. As far as the aristocracy of the art world was concerned, the normal man or woman would be content with reproductions of anything they were told was good. And so the British home became festooned with identikit posters showing the paintings of Old Masters.

Then pop culture revolted, using the Internet to level a playing field that had previously deemed the artistic opinions of "normal" people as uninformed, and hence worthless. Original art, for the first time ever, is available to anyone and everyone is taking a bite at the cherry.

There's always been a funny thing about originality. Something is only original until everyone wants it: at which point it becomes commonplace, "mainstream", briefly and flabbily holding the spotlight until something new comes along to replace it. Originality in popular culture is almost impossible to hold onto. It's also the be all and end all of popular culture everyone wants it, but as soon as too many people have it, it's gone. Original art is possibly the first thing ever to escape this trap and still come up trumps with the other side of the popularity equation: everyone has to have a similar sort of thing; otherwise the whole idea of coolness ceases to exist.

Original art, by making originality its "cool point" the thing about it that makes it cool in the first place, sidesteps the dilemma of cool things becoming uncool. Suddenly, the defining property of a must-have piece of art isn't what it depicts, but whether anyone else has one too. If other people have reproductions of something, it isn't original art: and therefore isn't cool.

This sudden shift in trends for home artworks comes as a result of the opening up of the Internet. In recent years the web has enabled artists to sell their unique wares online, direct to people who like them. That means people aren't going through the filtering process of going to galleries, where the only art on offer is that which the gallery owner has chosen to show. On the Internet, pretty much all the art in the world is available to view, a lot of it to buy and with no-one directing their likes and dislikes any more, people are discovering the unassailable chic that lies in originality itself. It's the establishment's worst nightmare and the artist's dream.

Original art, available straight to the people. These days, it's not what you're told you like, but what you really like, that ends up on your wall. And that's the coolest thing of all.

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