The Importance Of Banner Stands As A Marketing Tool

The importance of branding your business in today's overextended advertising environment can not be understated

. Studies have shown that a potential customer must view an ad at least 12 times before he recognizes it consciously, and with advertisements on every park bench, the side of every roof, and even cars and grocery carts, it can not be getting easier to get those 12 views. However, there are ways to break through. Keeping a consistent image, marketing in the correct places, and using the right mediums, such as banner stands.

Banner stands are one of the most versatile advertising mediums available. At trade shows and at exhibitions, the right banner stand can mean the difference between your business making a splash and your booth being passed by. No matter how knowledgeable the representative you put at the table, no matter how much information you send your team with, if no one knows you are there from across the room, your message will not be heard.

Banner stands are one of the best branding tools, because they can advertise the logo of your business as well as special offers. There is nothing better than having someone associate your logo with the industry you are in, and there is no better way to do that than by seeming larger than life. Also, new technologies in rolling banners make them incredibly easy to transport between venues, so your customers can see your logo wherever they go.

Outside of trade shows, banner stands can also serve quite a large part of your marketing campaign. Too many people think that banner stands are only good for trade shows, when actually, their presence can light up any room, show confidence in the company, and provide cost effective visibility to the customer base.

For different sized rooms, consider different types of banner stands. The barracuda banner and the excalibur banners are equipped for different size rooms. Experiment to find out which one can be placed in your company lobby, or in a visible place. Banner stands are enough of a throwback that it will stand out as classic and dignified among the less professional newer forms of advertising such as digital marketing and boutique business cards.

Banner stands also give an impression to the public that you are ready for face to face contact and that you provide intimate customer service. Because the banner stand is so in your face, and does actually require some physical maintenance, where there are banners, customers are sure that they can find people. In an age of automated services and customers being referred to by unmanageable sixteen digit account numbers, there is a contingent of people who will appreciate being treated like a person.

Do not gloss over the marketing potential of the banner stand. Its charm and brassy presence can draw people in so that you can deliver your message. Make sure that your banner stands are kept immaculate, as they are the first representation people will have of your company.

by: Jamie Simpson

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