The Importance Of Converting Every Visitor Into A Subscriber

Why is it important to convert every visitor into a subscriber

? When a visitor visits your website and then leaves without purchasing or signing up then the chances of them returning is slim to none. Occasionally there's a website with a compelling reason to return, but not for the vast majority.

Why do people behave this way? The Internet is a rapidly moving and changing place. This drives a restless attitude amongst surfers. Each Internet user has a handful of frequently visited sites such as hobby or sports sites.

Beyond that handful of bookmarked sites anywhere we visit is the result of a search or a serendipitous link. Trying to find a site you visited previously, even only a few hours ago, is problematic. There's plenty of choice and so it is quite unlikely they'll find you a second time.

You can try and offset this through the creation of unique content. If you do not have good quality content then your opportunity to attract visitors is severely diminished, but the likelihood of a visitor finding your site a second time is pretty low - so you need to do all you can to get them to sign up first time.

No, the importance of doing everything you can to convert a visitor into a subscriber is to capture that all important email address. For your website visitor the first thing you must try to do is not to sell but to start a relationship. People buy from people they trust. Or, in the case of large businesses, brands they have learned to trust over time or by referral.

As an Internet Entrepreneur the chances of them having heard of you is slight. What you are trying to do is to get the opportunity to converse with your visitor.

You want to convert every visitor to your website into a subscriber by getting them to opt in to your mailing list. You do this by asking for your visitor's name and email address through your opt-in form. Your visitor will have seen forms like this before and they are chary of giving out their email address. You will find it helps the process if you offer something is return for their address. Maybe a report, free of course, some membership benefit or other item perceived as valuable by your expected visitor.

Once you have their email address you must respect your privacy terms - you do have privacy terms don't you? - and not share it. Send them a welcome note first so as to reinforce their decision to sign up. Follow that up with delivery on your promises.

It can take many emails before a subscriber actually purchases, and you need to use that time to build trust. That way the rewards will follow.

Now you understand the reasons why it is important to convert every visitor into a subscriber it's time to get working!

To Your Success!

by: Tony Lord

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