The Importance Of Google Places Seo

E-commerce has been a vital part of the World Wide Web for well over a decade

, almost two. In that time, its transformed society in ways the previous generation couldnt comprehend. On the flip side, the previous generation of small business owners understands something a lot of Internet savvy individuals seem to still be coming to grips with: the importance of location.

Yes, most everyone probably knows and understands that being at the top of Googles organic search engine rankings is a coveted place to be but thats not the location Im referring to. Its the listing in Google Places SEO that a small business with a brick and mortar location should be concerned with.

Google Places is an excellent way to connect your business with local customers. Best off its free (as with so many other Google products). However, it does take a bit of work to ensure that your companys listing in Google Places not only shows up but shows up on the first page. Part of this work is a Google Places optimization (a.k.a. Google Places SEO).

Think of it as just another part of your advertising budget and a focused extension of your organic SEO efforts. Focused is the key part. Local Map Fusion is focused on local business SEO . In fact, it was created with the local business in mind.

Even if youre in the top spots for your business through organic ranking, you may not necessarily be in the top spots on Google Places local maps if you havent done proper local business SEO. This means that a customer looking for pizza (the example in our video) may not find your location in the listing in Google Places. Instead, theyll see your competitor in the top spots and the accompanying map.

More and more, Google Places results are taking up the top spots on searches since Google typically knows the physical location of a persons search. They want to display the most relevant information possible to their users and this means displaying local maps and local results. Its up to you, the small business owner, to make sure its your company customers find. Contact Local Map Fusion to find out how we can make that task a reality.

by: John Davis

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