The Importance Of Keywords

Using the correct keywords to catch the search engines is vital to the high profile of your site

. Without this potential customers or affiliates will not know you exist and therefore your business will suffer.

This is by far the cheapest and most effective method of reaching a mass audience. Therefore in order to achieve the most effective search engine optimization you need to learn the use of keywords.

Be aware that keywords are essential to ensuring that your site will be visible on search engines. Think of yourself as the customer. Think carefully about the terms and keywords that customers will use to search for your website products or services. Which keywords and key phrases offer the most descriptive message.

Using keywords

Keywords need to be very specific to your product or service. Choosing is the most important step in building a search engine-friendly site. The depth of these keywords in your website will also impact on search engine results.

Look at other websites and see how they use keywords. Optimal keyword densities are difficult to define, although there are tools available that can help analyse this. Use keywords in your content, page titles, page headings, subheadings and in any metadata that is included in your page code.

Plain English

Plain English works best. It's important to use real sentences rather than just keywords in your content. Never compromise the quality of your page just to fit in more keywords. If you are found to be keyword stuffing which is using keywords indiscriminately in an attempt to improve page ranking, search engines will pick this up and you will be penalised.

Be updated on Performance.

Most search engines allow sites to check status in their indexes. You can use these to monitor your search position to see how changes affect your search rank and to determine what content to add in future.

In addition to doing the obvious searches on keywords to see where your site comes in the listings. Optimising sites for search isn't hard but doing it well can be a challenge. This is particularly so if you're making changes to a website that is already built, rather than creating a new one.

Here are some examples of how to use keywords effectively to help turn your website into one that works well with search engines.

Start by picking your target keywords. Use descriptive phrases rather than generic terms. For example search engines are more likely to give sites offering two or three descriptive words rather than just one. For example instead of just saying apples, say Worcestershire Organic Apples.

Keyword Placement.

Place keywords on your pages. Generally the higher in the page, the better. Put keywords in the page title and introductory paragraphs. Keywords should also be used as part of sentences. Avoid the practise of using keywords all over the place.

Have a simplified page layout. It must be easy for prospective customers to read and follow. Complex layouts don't work well with search engine crawlers. If it's easy for a person to read, it'll be easy for a search engine to work with.

Make certain the content attracts incoming links. Good quality, relevant content brings in links from other sites. Increase the quality of incoming links by offering services and useful applications related to your site subject.

Use these strategies and very soon you could have a ton of targeted traffic banging on the door of your websites.

by: Daniel J Thorley

The Importance Of Keywords

Using the correct keywords to catch the search engines is vital to the high profile of your site

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