The Importance Of Online Marketing
Both print and online marketing play a paramount role to the overall financial success of small and big companies alike
. Once you have spent enough time to understand your consumer needs, you need to capture the attention of your target audience.
Online marketing is very different from print advertising; it is cheaper, available for a longer period of time, can be easily updated and enables you to reach a larger audience.
Having a website is not only an additional revenue stream; it is a great marketing tool. The power of the internet allows businesses to become virtually accessible to any potential customers that have internet access.
In today"s world of smart phones and tablets, people expect you to have a website. Having one gives your business legitimacy and credibility. A website gives you the opportunity to offer potential customers more detailed information about your business, products and services.
Statistically forty seven percent of consumers use search engines to research companies before doing business with them. Having an online website enables you to have standardized sales performance by consistently delivering the ultimate sales pitch on every potential customer with internet access around the clock. No more nine to five trading hours, a website works for you twenty four hours a day, seven days a week.
Many times, websites are the first impression consumers get of your business. Making that first impression count is what gives consumers a lasting impression of your business and turns them into clients.
Developing an engaging long term online presence requires good
graphic and web design to create a positive perception. Professional looking graphics, easy to navigate pages and quality content must work cohesively in order to successfully promote your business and provide you with a strong business advantage.
Having a web presence is a great start but it is only half the battle. Optimizing your website to be search engine friendly is extremely important to be found online. To fully harness the power of the internet you need to have a comprehensive online marketing strategy.
The first step to market your business online is to determine your set of keywords, that is, the search criteria consumers looking for your goods or services will use on Google, Bing and other search engines.
Once you have determined your keyword set, the next step is to write quality easy to read content and sprinkle it with those keywords. It is important to have different combinations of your keywords to avoid sounding repetitive.
After you have covered your on-site Search Engine Optimization, the next step is article & directory submission and link building campaigns; all of which need to include your keyword sets and a link back to your website.
In addition to search engine optimization, other common online marketing strategies include: social community participation, paid online advertising, pay per click campaigns and viral marketing.
The percentage of business generated through search engines vary, depending on the industry, but it is a sizeable amount. Having a well thought out online marketing campaign makes a big difference in the traffic you bring to your site and the amount of exposure you get online.
by: PixelMamma
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