The Importance Of Uniforms

Uniforms denote a lot of important things, from what profession you belong to and

the image you want to portray to other people, to making sure potential customers know who you are and where to find you. As such, uniforms are something which all companies and organisations should consider carefully when they start up or when they are having a revamp. As a consumer you will see people in uniforms everywhere you go, from getting your children dressed in the morning, going to the supermarket and taking your car into the garage for a repair, to having your nails done at the beauty salon and shopping at the local chemist and you may well have commented on the merits or downfalls of these uniforms.

The colour of a uniform can indicate whether or not the person wearing it is approachable, professional or cares about the job that they are employed to do and something as simple as a name badge for example can really help to lend an approachability factor in a situation where companies really want to build trust with consumers. Whether a uniform is clean, pressed and cared for is also a good indication both of the dedication of the wearer and of how much pride the senior management take in their staff and all this is relayed in a matter of seconds to a client or consumer who will either be impressed or put off depending on the state of the uniform.

The same is true of school uniforms which can tell a teacher a lot both about parents and pupils and can make or break a reputation for either, equally for prospective parents, a school full of scruffy children will probably not give the best impression. It is really important for management to keep a close eye on how their staff are dressed, especially when it comes to those in customer-facing roles and it is ultimately their responsibility to take charge of their staff and how they are presented. As such, even something like chefs jackets are essential because not only might customers see the chef in the kitchen when eating at a restaurant but other restaurant staff and potential inspectors must be able to see that the chefs uniform is clean and hygienic and that he or she takes pride in their work; a dirty chefs jacket could very well be the sign of a dirty kitchen or contaminated food.

So its not just about making sure your staff are visible to customers, standing out ready to help but they are ambassadors for your brand and as such uniforms can attract and repel customers.

by: Jamie Francis

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