The Importance of Blogs

The Importance of Blogs

The Importance of Blogs

The growing demand for frequently updated information and access to the latest news stories as they unfold have prompted Google to improve its previous indexing service. This enhanced service provides links to content which is in constant flux such as forums, news stories and blogs, much faster than before.

Caffeine also allows for the indexing of vast amounts of information in a shorter period of time. The index occupies almost 100 million gigabytes of storage, adding new information at a rate of hundreds of thousands of gigabytes daily.

With one of the main ranking factors cited by Google as being the frequency with which information on a site is updated, web developers cannot afford to miss out on the potential traffic generated via the new and improved indexing structure.

One of the best ways in which a site can impress in Google's ranking factors, is through the inclusion of a blog. This feature allows for frequent updates to be added to the site. Furthermore, snippets from the blog posts can then be added to the home page, thus updating the latter on a continuous basis.

Many companies now employ in-house blog-writers to make sure that the site content is always refreshed, and performing well in line with the updated ranking factors. Those who do not possess the required manpower or have sufficient resources to commit a team of writers to the task, may outsource the job to an SEO web design consultancy.

The presence of a blog on a website not only satisfies the need for frequently updated information, but also creates additional content to be crawled and indexed by Google. It also lends itself to an increase in back-links directing traffic to the site, as many blog posts are shareable via social networking sites such as Facebook, Google Buzz, and Twitter.

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