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The Importance of Having a Lead Capture Page
Author: Miranda Jett
Author: Miranda Jett
When joining an online business opportunity for the first time, I encourage all of my partners to get a lead capture page. A lead capture page (also known as a landing page) is the page that your visitor lands on prior going to your main website. Basically, that page is a teaser page that provides just enough information about your business to get your prospects' mouths watering, but without giving them too much information. You just want to tell them enough to make them want to know more. Then, in order for them to be taken to your main website, they would have to fill out a form that includes their name, email address, and other information that you may want from them. Once they fill out this form and hit the "submit" button, they are taken to your main website. Also, by your prospects filling in that form on your capture page, you are able to follow up with them again in the future. Why should you have a lead capture page? The answer is this: Most people who visit your website are not going to buy the first time around. Sure, you may have some who purchase on impulse, but the majority of them won't. By sending your prospects directly to your company website without having a lead capture form, they will simply browse your website for a few seconds, and most likely click off of your website and do something else. In the event this happens, you have lost that prospect forever. Wouldn't it be so much better if you have captured their information so that you could follow up with them in the future? Just because they may not buy right now, it does not mean that they won't buy later. Studies show that it takes at least seven follow ups for a person to decide to buy. By having a lead capture page, your autoresponder will be able to follow up with them automatically-even when you are not sitting in front of your computer. How to make a lead capture page: Designing a lead capture page requires little to no technical experience at all and anyone can do it. One could easily find software that will help them design a lead capture page and there are companies that will design your page for you. However, I have never paid anyone to design a lead capture page for me. I design my lead capture pages myself and I am not a computer "techie" by any means. First, I use a free website builder like Blinkweb. They also have a paid option. Here is an example of a lead capture page that I designed for a program that I am in. Once you enter a little information on your lead capture page, you will need an autoresponder in order to be able to capture your prospects' information. There are many autoresponder companies on the internet, but there is only one that I completely trust: Aweber. They are extremely reliable, and they deliver all of my messages on time. Moreover, I always know that they will land in my prospects' inbox, and not their spam folders. The service is really easy to use, but in the event that someone is having trouble setting up their account, they also provide online tutorials and webinars to show you exactly how to get set up. Their customer service is great too. Whenever I call them with a question, they are always upbeat and ready to help me with whatever I need. I must say, they are the best, bar none. Now, you know that the importance of having a lead capture page is to: 1. Capture your prospects' information. 2. Follow up with your prospects until they eventually buy from you. Internet marketing is a great career, but it can be very competitive. Having a lead capture page is a great way to brand yourself and give you an online identity.About the Author:
Miranda Jett is a mom of 3 and a wife. She is the creator of "Your 7 Day Marketing Plan," and also teaches individuals how to generate a full time income from home.