It cannot be stipulated enough just how important it is for your business
, that you include an online blog to your features. Apart from lending your site a human factor, and not just the static anonymous website feel, blogging could potentially allow you to become a professor of your field, as you share your knowledge with the world while, at the same time, increasing the value and credibility of your business. Keep working at it; don't let it saturate and your blog could lead you to a treasure cove of willing visitors and potential investors, or more accurately: lead them to you.