Today businesses are turning towards SEO to drive their business
. If your company is not using SEO to drive organic traffic to your website you may already be behind your competition. SEO has become the forefront of advertising, it is more effective and the investment pays of in the long run. Local search engine strategies have emerged in full force as more consumers are searching for local companies to roof their home, remodel and much more. The search engine Google has helped to attract the majority of internet traffic to its website. Now all you need to do is land page one rankings!
Internet marketing is now making heavy use of search engine optimization to drive leads from online traffic. Businesses in the United States are expanding their online marketing budget, and especially increasing the amount they spend on search engine optimization strategies. For those who are already utilizing SEO, the investment is paying off. Currently 46% of households in the United States are searching for online products and local services using search engines like Google, Yahoo and Bing. Currently Google is the number one website on the internet. Yahoo and Bing fall in the top 20 but are not number 2 and 3. The benefit of having a first page ranking using SEO is that you are not paying-per-click for traffic. Pay-Per-Click traffic has become an increasingly competitive market and cost-per-click is always on the rise. 2 to 3 dollars a click will eat up your budget quick, and it becomes a constant expense for your company to run. SEO is the best investment for a long term advertising solution.