The Innovation Secrets of Steve Jobs: Insanely Different Principles for Breakthrough Success

My point is, the value of Gallo's book is not based on any the head-snapping revelations

it provides; rather, on the analysis he offers of a truly unique person who co-founded a truly unique organization, and who then established and nourished a culture within which innovative thinking continues to produce, in Jobs's familiar words, "insanely great ideas." Ironically, it is possible but unlikely that Jobs and Apple would have succeeded to the extent they later did were it not for the "insanely great ideas" that he and Steve Wozniak encountered during a visit to Xerox PARC in 1979. Long ago, Thomas Edison observed, "Vision without execution is hallucination." An "insanely great" idea will not achieve "insanely great" breakthrough success without "insanely great" execution.

The Innovation Secrets of Steve Jobs: Insanely Different Principles for Breakthrough Success

By: jonh matter

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