The Kinds Of Pr Consultancy Essex And London Offer

The PR consultancy has become more and more important over recent decades

, and it continues to be important to all kinds of organisations. From big business to government departments, all of these organisations need some form of public relations in order to maintain a good rapport with their consumers or their voters, or whoever is crucial to their continued success. But if you live in Essex and you require good PR, it is hard to know what kind of service you can expect from a PR consultancy Essex based, when compared to a similar company in London. In this article we'll examine what the difference might be.

In terms of location, the kind of PR consultancy you find in Essex is very close to London. Some parts of Essex are actually served by London transport, which demonstrates just how close to the throbbing centre of British cultural and business life Essex is. It can be tempting to think that a London based PR agency is somehow better connected that one in Essex, but many would say that this is not so relevant today.

One of other reasons that it is less relevant today is technology. The internet particularly, together with phone and fax, commonly used methods of communication, mean that the kind of PR consultancy Essex has to offer is as well connected as any in London. The fact that a train from Colchester (a Central Essex town) can take 1 hour, means that some PR agencies in London are actually a longer travelling distance away than some of those in Essex.

Of course, there is some advantage of having offices in London. One of the biggest plus-points is simply prestige. When people see your address in in London, particularly central London, they think they are dealing with a firm that is based in the world's financial capital. An agency in Essex cannot boast this. People from outside the UK will have heard of London, while they may not have heard of Essex.

Having said that, any business or organization that is based in Essex, may well prefer to have a work with a PR consultancy Essex based, rather than one situated in the capital. As overheads outside the capital are considerably lower, there could also be a cost saving benefit to choosing an Essex based PR firm.

These are just some of the main pros and cons of choosing an Essex based PR consultancy when compared to one in London.

by: Anna Stenning

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