The Lure Of A Good Sale

On my way home from picking up the kids from their various social activities

, I received a phone call from a friend of mine who is, to put it mildly, crazy about shopping and will often spend the weekend visiting any new retail outlet she has heard about. The problem is that she doesnt like to go alone and since her husband and children refuse point blank to pander to her obsession; it is left to us, her friends, to step up and fill the gap. The fact that we are all busy and not as rich as her doesnt deter her from ringing a random member of her social group and begging them to accompany her.

The words sale and discount make most people spend money on something which they may not otherwise have done. It is hard to resist the thought that you are getting a good deal and it is easy to convince yourself that what you buy is something that you really need. Many times have I spent a lot more money than I had originally planned to do and told myself that everything I bought was an essential and that I would have bought it even at full original price? I love shopping and firmly believe that spending money makes me feel better when I am feeling down, especially at the sales.

This weekend it just happened to me and since I was free and actually wanted to buy some new things forth house, I agreed to go with her to a nearby retail park which was advertising a 50% off bed linen sale. After purchasing a Hungarian goose down duvet, I also decided to buy a Siberian goose down duvet just so that I could compare the two (and because it seemed silly not to as it was a further 25% off!). Throw in the cheap memory foam mattress which I could really have done without and I realised that I had spent twice the amount of money I had planned to. Apart from making me feel guilty, this also got me thinking about the lure of sales and how hard they are to resist.

Off course there are many genuine sales around and it is always nice to bag a genuine bargain but consumers need to be wary and it is always better to visit the shops a few times and comparing prices as many stores will increase prices and then put up large signs announcing a discount off the marked price. Savvy shoppers, or those with plenty of free time, know where the real deals are available and do not often fall for gimmicks. Most of us, however, will make a beeline for the sale rack at a store and after getting our purchases home, and when the adrenaline rush wears off, we decide that we have been taken in againand the next day we are back in the store trying to get a refund.

Here we mention the word good sleep as well. During the Crusades, Europeans espoused the Arabic process of napping on cushions terrified on the floor.

by: Samoulson

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