The Many Advantages of Using Trial Graphics

"A picture is worth a thousand words" is an adage that suitably characterizes the visualization importance during legal processes

. "If you can imagine it, you can understand it" also comes to mind.

The ultimate goal of a lawyer is to make a judge and/or jury agree with their argument. In order to achieve that goal, it is vital that the judge and jury be able to imagine the case from the lawyers' viewpoint. One of the most effective tools for achieving this is with trial graphics.

The effectiveness of modern visuals has been evidenced in almost every facet of life; for example, the visual imagery that has dominated the 21st century advertisement market. How many entirely text-based ads do you see utilized in current marketing campaigns? What you do see are predominately visual advertisements with a small amount of adjunct text. This type of visual communication is shaping the imagination process, cognitive process, and judgment process of society. Therefore, it is easy to see the most important reason for a lawyer to use trial graphics - the jury is most likely accustomed to this type of presentation and is responsive to it.

There is an irreplaceable value in being able to visually convey complex topics in terms that a jury can understand and relate to. A visual trial graphic can assist to clarify a complex concept or situation in a manner that is often lost during verbose testimony or long written reports. When a jury member or judge is able to thoroughly comprehend the concept or evidentiary point, it is easier for them to make a confident and informed decision.

Some jury members will also frequently lack the concentration to stay focused and correlate past key points with fresh points of evidence. Organization and repetition are invaluable under those circumstances. A trial graphic will allow the attorney to visually present and emphasize key points of the case. As new evidence is introduced, the key points can be expanded upon to reinforce the overall theme, while also repetitively exposing the jury to past key points.

There are countless advantages to using trial graphics as an addition to a verbal presentation. However, the bottom line for most lawyers is that courtroom graphics provide jurors with a commonly understood, educational, and organized presentation form.

The Many Advantages of Using Trial Graphics

By: John Francis

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