The Methods Employed By An Seo Expert To Improve A Site

Though the service of an SEO expertis necessary for almost all types of sites

, the sites themselves vary over a wide spectrum. While personal web sites may not require frequent updating, sites that sell a product or service will have to be updated more frequently. At the other end of the spectrum are some of the e-commerce websites that may require continuous sprucing up.

Whichever the type of website is, there are certain methods that an SEO specialistemploys to make your site more search engine-friendly and customer friendly. One of these is to reduce the number of active pages in a site. A site that has got too many pages may be unwieldy from a user's perspective as well as a search engine' perspective. That does not mean that an SEO expertwill chop off all the additional pages. One of the ways in which he streamlines the site is by compiling the extra pages into a downloadable format for those visitors who require more detailed information.

Another thing than an SEO specialistis likely to do is to reduce the loading time of a site. While graphics are necessary for any site, fancy graphics and certain types of applets may increase the loading time of a page substantially, and this will work against the site becoming popular. Even if such a site gets a good ranking, customers may not be favorably inclined towards using a site if it loads only slowly. Your SEO expertwill remove this defect by replacing some of the heavier graphics and by making modifications in the applet to reduce its loading time. For example, using a JAR or Java archive file can reduce the loading time of an applet.

An SEO specialistwill track the interests of those who visit your site by using the tools necessary for it. Of the many pages in any given site, some are always more trafficked than the others. Once your SEO expertzeroes in on the pages and the matter that the visitors seem to be more interested in, he will modify the contents of the site accordingly. Once the contents are modified according to customer preference, the site is bound to get better search engine ranking because it will contain more of the product descriptions that the customers are likely to use in their search engine queries.

Offering rewards is another way of attracting customers. Offers of discounts and freebies work well with almost all customers. Early bird prizes, 1000th or 10000th visitor prizes, and prizes for those who return again and again for that product or service, are all ways in which customers can be attracted to a site. Your SEO specialistwill set up the right reward programs in a way that those searching for discounts will be instantly guided to your site.

Installing a CMS or Content Management System is another method used by many an SEO expertto improve a site. A content management system will index the content continuously, and will deliver the content the way the customer requires it. For example, some of the content management systems will deliver the information in the language which the customer requests. Such a system will always allow better client control and attract more customers.

by: Sunil Punjabi

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