The Odds, Challenges and Problems of Lead Generation Team of Outbound Call Center

The Odds, Challenges and Problems of Lead Generation Team of Outbound Call Center

Lead generation is a major service of outbound call center service. In simplified words, lead generation can be understood as calling up potential customers and convincing them for the product and services of client. If a customer makes his mind to try the product his name is send to the company to actualize the lead into sales. The in-house team, then take cares that the product are delivered on time.

This is lot more complex process that it seems from the face. It is a multi level process. The biggest challenge and opposition call center agents face is the fear of lashing out from the customers as they call the potential leads without permission. They get numbers from random database. Though the process is entirely compliant to the Do not Disturb list but the agents by no means can know who are they calling up and what could be the most convenient time for them. Sometimes, this inconvenience comes in front as plain verbal assault, abusive language and aggressiveness. This can be very unsettling and depressive for the workers of call center. At this point their training proves to be great help to deal with the odd behavior of customers and tackle the situation to the benefit of company. The customer care executives are trained to overcome these hurdles as soon as the call is ended and call another person without getting affected.

The list of odds and problems for outbound call center's lead generation programs does not end here. An agent has to be hardcore marketer of the product. The challenge becomes more difficult because the entire deal is done through telephone. The agents also sell additional products and services in up selling and cross selling processes. Moreover, despite of new challenge every day, they have new target to meet!

The agents are the backbone of any call center. They work to evolve a product into a defined brand that is more visible and more popular with the customers. They are pivotal in promoting the growth of company. The training schedules and continuous odd working shifts put adverse affects on their health. They are deprived of their family work to give you a call for a product that may help you and facilitates your life style.

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