The Open Secrets Of Successful Mobile Application Development

In 2007, only 4 percent US adult wireless users used to access the mobile web at least once in a day but in 2011, it increased to 33 percent

. This happened due to increasing use of mobile phone for regular tasks. Now mobile comes loaded with such features that do not let user feel the lack of desktop machine. New mobile phones have capability to serve every business requirement regardless of its size and sort. Nearly all businesses want to use mobile platform to get engaged with customers and consumers. This fashion has also led the domain of mobile application development.

There is big difference between a decade old mobile phones and mobile phones of the today. Today, mobile phones run on apps; an app for any task you think a mobile device can do. Thousands of apps are available but not all are popular. Mobile is considered the best platform providing businesses with targeted audience thus the app developed for this platform should also be targeted. Its only possible if your app is doing well because not all apps are successful.

Devs, there are some certain tips that would turn your mobile application development into a grand success.

Does the mobile app solve a problem?

There is a problem so your app does exist. Does your app solve a problem and serve the niche? People like to use apps that serve a purpose. Whether it provides information, makes laugh or productively executes tasks, a purpose should always be served. Firstly think why do you want mobile application development, do plentiful research, get conclusion and then process accordingly

Does the app do magic?

The first thing the mobile developers must consider is that mobile app development does not mean summarizing a webpage. Successful app demands magical power that other app do not have. It should provide an amazing interactivity with business and everything should be a few taps away.

Is your app share worthy?

This completely depends on my first and second tips. So, how an app becomes share worthy is how it solves your problem or how efficiently it solves the problem. If it meets above features, it is absolutely going to become a popular app.

Focus on what audience wants

Is your app such exclusive as it can give your audience coupons, discounts, hot & special offers, etc? If you reward audience, they would reward you too. People are persuaded where more useful things are available at very less or no cost.

In-built social media engagement

You can add inbuilt social media engagement with real-time interaction. You can use Facebook or Twitter streams. If possible, try to create real time internal community of users. It is all about being social media friendly.

The next big leap is mobile payment

Power your users to pay with their smartphone before a competitor does. If its shopping app, make sure you are choosing a payment method that works on phones too.

Offer promotion and increase downloads

Its a working way to get more sales. Create an inbuilt system that offers to audience special promotion offers. Offer special deals to increase sales as they further increase audience loyalty on you.

by: Shubhangi Verma

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