The Optimistic Development Of Tableware And Kitchenware Hardware Industry
As household necessities, tableware and kitchenware hardware industry has a huge market demand
. With the improvement of the level of the rural economy, the requirement of tableware and kitchenware are also rising, the meal kitchen hardware industry's growth momentum is still relatively optimistic. But some large household electrical appliance enterprises to seize the market of kitchen, especially strong comprehensive strength of multinational companies to join, making market competition more intense in kitchenware hardware industry. The future development of the industry will continue to test many business products, brand and channel level of the building.
With the accelerated urbanization process in China, a large number of residents to move into a new house, the Kitchenware domestic market demand is optimistic. It is reported that in recent years, kitchenware hardware market sales rate of 35% on the rise. From the 1980s, just 20 years development time, kitchenware industry has become a sunrise industry, entering a mature from rapid growth to qualitative phase.
Tableware and kitchenware as household necessities, and that always has a broad consumer market. With the continuous improvement of people's living standards, the demands on the quality of life is increasing. Tableware and kitchenware has been more than just a simple daily necessities, material, shape and brand variety of qualities, reveals the user's taste and home grade. Even faster replacement frequency of the tableware and kitchenware products, technology and appearance is changing, a part of the product has exceeded the weak periodic of consumer durables of general kitchenware, which was showing the characteristics of the fast moving consumer goods.
Currently, tableware and kitchenware hardware market is still in a dual market, that the two parts of the urban market and the rural market. Tableware and kitchenware of rural hardware market is still in its infancy, mainly relying on the grocery store, hardware stores and other sales channels, products generally belong to the low-end, the brand is more confusion, lower prices, mainly to meet the cooking needs.
The current production of tableware and kitchenware companies have committed to enhance the value of the products, in addition to the large number of inputs on product quality and brand building, channel construction is also Kitchenware important part of hardware marketing. To build convenient purchasing channels, when potential customers have a demand, it is possible to achieve an immediate purchase, help to expand the sales of goods. The common channels including department stores, home supermarkets, appliance stores, etc. It is reported that in recent years, as the rise of home appliance chain industry, home appliance chain store has also become an important channel of tableware and kitchenware sales, but due to the generally higher operating costs, so manufacturers have been seeking new ways of marketing, such as access to building materials city and the whole kitchen showroom.
Tableware and kitchenware development also presents a diversification trend which toward personalized fashion, humane, intelligent, energy-saving and other direction. Some tool products appear on the market now, which pay attention to consider in the design of ergonomic principles, dedicated to alleviating the labor intensity of the chefs, improve the use of feelings. More many cooker, rice cookers, microwave ovens and other products designed to integrate into the scientific and technological intelligence, so through science and technology to enhance the functioning of the kitchenware more accurate, more convenient and energy-efficient.
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by: vera_liu
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