The Pop Up Display - Low Cost Yet Effective Marketing Solution

Pop up display are very popular, probably one of the most widely used tool of marketing

. To survive the competition, companies have to spend enormous amount of money to mark their presence and stay in front of the consumer via all types of media, whether booming times or recession. In these tough times pop up display is certainly a very low cost and effective option for the companies. We notice pop up displayed everywhere, at the restaurant, shopping malls, airports, seminar, conferences, Exhibitions and pavements, etc.

Benefits

They are light in weight, very economical and very effective. The display is very easy to setup and wrap it and can be taken to other place with simplest of the mode by any single individual. It can be wrapped in the case or the base of the stand after the use, that can kept in store till the next event. The banner remains fresh and clean in the case or the stand.

Pop up display can be used as backdrop also or can used at front or hung to the ceiling of the event too. Due to its compatibility the panels can be used with a stand also. Displays can be arranged in a frame as well as on a stand also. Lights can be attached to get a brighter look from the back to the front.

Shapes and sizes

Pop up display comes in various styles, shapes and sizes. The displays can be made customized, you need to the specifications to the vendor and it will be made for you. Nowadays you can choose your product and order it online too; it will be delivered to you. There are various types of material on which pop up display can be crafted like, canvas, nylon, paper, cloth, acrylic, etc. Displays can be placed on a stand, pole, aluminum frames, hooks, rod, etc.

The display can be printed double side for visibility from both the side. Material for outdoor pop up display is sturdier and the graphic and fabric to has to be of better quality as it has withstand dust, sun and rain. Pop up display stand have a metal rectangular box at the bottom with spring mechanism with allows you to pull out the banner from it and placed on a pole or a rod for a support at the back. After the use the banner is pushed back into the metal box and it stays there until the next event.

There are high end display stand without the spring mechanism. The pop up display stand is wider and comes with various features and style of stand or support at the back. There are front lit display stands which look very attractive and elegant. There are many new styles of displays available in market like tower shaped structure, magnetic curves, straight displays, moveable joints for expansion, etc.

Finally, while choosing a Pop Up Display make sure that does send out the exact message and maintains your benchmarking, the consistency and the flow matching the kind of advertisements you have been doing since long.

by: Luis Duffin

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