The Power Of A Niche Directory

You are aware of that old saying? Build it and they will come

? Correct, it is a line from a '90's baseball movie "Field of Dreams", but that adage still is true in the world of niche directory websites.

It appears that with the advent of some new directory script by some unknown publisher, another webmaster rushes to jump on the bandwagon of creating another directory. But there's a problem with that. Everyone is making a similar search directory!

So how do you get noticed in a sea of sameness? Simple. Develop a niche directory and ask for links from those web sites that your directory serves towards. By doing this, you build a unique database and the word will get out amongst those webmasters in your niche that you are actively looking for submissions.

As time goes on, your page rank should improve with reciprocal link passing and also individuals talking about your website. That's the objective, isn't it? You can even start charging for webmasters to put links on your web site. Or even charging for submissions! At some point, all your submissions could be paid submissions! You just have to dominate your niche with your particular directory.

Take me, for example, I am making an attempt to do just that with my diet directory, located at http://www.dietdirectory.org .It is not really a fancy directory, but, it just provides to the diet and weight loss field. Over the next couple of months, I will be charting how well I can penetrate and benefit from remaining in this niche.

But it all comes down to marketing your niche directory. Let's be honest, you could have the greatest directory in the world. Chances are, if no one can discover it, then it's completely useless. What you require to do is to blitz market your niche directory. Send out a press release, have a writing service write 10 promotional articles centered around the power and usability of a niche directory like your own, and submit your directory to as many search engines as feasible. Then finally, and also the hardest, contact those websites in your niche to fill your directory.

I think over time you'll see some nice outcomes. I am hoping I will!

by: Hazel Knox.

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