The Problems of Lead Generation

The Problems of Lead Generation

The Problems of Lead Generation

There are some pressing problems that lead generation agents are up against. Some are within their control, while some others are not. For those that are beyond the purview of call centers, one cannot do much. You'll just have to change track and try something different. For example, the restraints on the outbound call center teams on the telemarketing calls that they can make is something that the BPO can do nothing about. It's decided by the telecom authorities and the administration of the country. What the call center units can do is check up different avenues to tap customers. In this article we will look at some of these problems and discuss ways to solving them.

The primary problem faced by the outbound call center agents is that their targeted callers do not give them a chance to pitch for sales. The moment they realize it's a telemarketing call, they disconnect. Getting them to stay on the line is the single most difficult problem. To solve this problem, call centers can do two things. For B2B lead generation, you can send in an email explaining how you can help the contact's business. Write down in unambiguous terms how things are going to be and what kind of offers you have on the plate. When you have outlined your stance, you can make the call. Use your email as the reference point. If the contact is interested greatly, you can even get a call back! If not, following up is a good idea.

If you are working on B2C telemarketing services, sending an email and following up is not a feasible idea. Here you will have to try something different. Track your website and other web pages, including the social media pages. Find out who is visiting and how much they are interested in your brand. Are they writing to you? Is your inbound call center team responding to them? If there are emails and other comments coming in, you can make telemarketing calls to them. These are people who have already shown more than a passing interest in your brand. If your BPO agents are calling them up, they will be active listeners, whether they make a purchase or not is a different ball game altogether. When the agents get to make a pitch, the skills of the agent have a lot to do with converting this lead into sales.

Unwilling consumers will always remain the bane of lead generation. The trick to steer clear of them is to make interested in your brand before your call center agent calls them. You can do that through direct media marketing if you have the budget. Radio and TV ads are great ways to touch base with people. People also have greater recall values when there is an ad on air. Similarly, you can conduct online brand promotion and marketing. Make use of the social media networks like Facebook and Twitter. Your idea is to create a buzz and make sure people know about you.

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