The Procedure Of Making Gourmet Cookies

Individuals buy gourmet cookies for a number of reasons; adolescence memories

, a way to unwind, a reward or merely because they have a sweet tooth. Regardless of the intention, cookies have been and always will be the go to cure when desiring comfort food.

At Schmertys Cookies, we go through a carefully thought out procedure so each customer has a unforgettable encounter each and every time they walk through our door.

It starts with the ingredients. We use all genuine kosher ingredients and absolutely no preservatives. Our Rabbi is similar to the health department for the kosher population. We have surprise appearances like the health department. He looks at all our ingredients to make sure they comply with the kosher standards he embodies.

The sequence of each ingredient being blended is very crucial to the result of both the appearance and flavor of each of cookie. Right after the dough is created, we then hand scoop it into dough balls for immediate or future use. This in our view is what gives each gourmet cookie its homemade look and no two cookies will look exactly alike. Sort of like a snowflake.

Dough balls that are instantly used are placed on a sheet pan and pushed down a little bit to help it spread out during baking. Once this is finished, we put additional goodies on top to make the gourmet cookies look even more delicious. For instance, if our white chip macadamia nut dough balls do not display enough white chips and macadamia nuts, we put in more. Now they are all ready to be baked. Depending on the number of trays baking and the flavor, this determines the cooking time. Our goal is for the cookies to bake to a golden brown. Once they are finished baking, each tray is then placed on a cooling rack. They need 10-15 minutes to cool before they can be put on exhibit for selling or packaging.

While the cookies are baking and cooling, the entire store smells of heavenly yummyness. Customers walk in and tell us they can smell the awesome aroma of gourmet goodness from down the street. We exhibit our gourmet cookies in a beautiful and scrumptious manner inside a bakery case. After all, they are the first thing people see as they walk into our store. When featuring 16 gourmet flavors as we do, it can be a little too much the first time you set foot into our store, so customer service is incredibly very important. This is why our representatives are always ready, willing and able to help with any questions. What is most satisfying is when a customer bites into one of our yummy gourmet cookies and a huge smile comes over her face. That makes all the tough work well worth it!

As you can see there is definitely a method to our cookie madness. occasionally the process gets tedious, but it is very rewarding to see all our difficult work make people happy, even if it is for just a temporary moment in time. Please stop by and say hello, if you are ever in Santa Monica.

by: JSG

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