The Revolution In E-commerce In India

Since its onset, e-commerce in India has gone through myriad innovations and has evolved substantially

. Apparently, the greater reach of internet has been the major catalyst of change in the realm of E-commerce but there are several other factors too. Below are listed the major factors that have brought a revolution to the e-commerce scene:

The Rise of the Middle Class: Most online shoppers in India belong to the class of middle and upper middle in India. India is a nation where mass consumption is not very hard to induce due to the overwhelmingly large share of population. As there has been a significant increase in the middle class population, online shopping has also gained pace.

Consumerist Tendencies: Though, Indians are known for their frugal nature, statistics show that there has been a swift rise in their spending pattern in the past few years. With increase in purchasing power of the Indians they have also acquired more consumerist tendencies. This effect has also trickled down to the realm of e-commerce.

Online Megastores: In the past few years, there have an infusion of online megastores in the Indian e-commerce scene. Now online shopping stores have become one stop destination for all kinds of needs of the Indian consumer. These megastores have also contributed towards wiping the inhibitions of Indians towards online shopping.

Greater Discounts: This has been one of the prime factors of promoting e-commerce in India. Indian customers have developed a predisposition to shop online due to the overwhelming amounts of rebates and offers provided by online stores. With attractive discount coupon codes retailers have been able to woo the Indian customer.

Aggressive Marketing: In the contemporary realm the rich potential of the Indian e-commerce scene has been well illustrated. The success of e-retail has lured several other organizations to get involved with the e-commerce scene. With more ambitious marketing endeavors, online shopping is on a new high in India. Most Online shopping sites now provide free home delivery, free returns and even cash on delivery to woo the Indian customer.

Better Logistics: There has been a re-innovation in the field of logistics. Timely delivery and low delivery cost are some of the key tenets on which most e-retail stores operate. With better logistical facilities, e-retailers have been able to provide a seamless and efficient service to their customers.

Go to the retailer you choose through the link on Go Paisa. Shop as you normally would and get a percentage of the amount you spent as cashback on your purchases.

by: Little paul

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