Search Engine Optimization is short for SEO. It is a process of optimizing your site for Search Engines (SE) for greater chances on appearing on SeRP. The major aim of every site owners is to be visible on Major Search Engines. Having an SEO campaign is a very significant part of your marketing campaign. It's a main concern if you want to be recognized worldwide. This looks easy but it could either establish or ruin your brand as a business or a professional provider. There are specific rules to follow set by Search Engines which changes continuously that makes it hard to sustain. You need to monitor development and be sure your company don't break any guidelines else your site will not be crawled by major search engine particularly Google.
SEO is subdivided into 2, on-page and off-page optimization. The on-page t consist of page content, meta-tags, URL structure among others. Off - page is any work done outside your site. There are different approaches to do it such as:
Social Media Marketing
Video Marketing
Search Engine Marketing
Articlel Marketing
Link Building
There are different opinions as to which means is effective but in actuality the two complement each other. If your sites don't come out on the first page of search engines, don't get bothered. There are several explanation why a site land on the number 1 page of Google or other major SE. One criteria is the number of years, number of quality back links etc. There's no secret formula, what works with others may not work for you every business is different.
If you are really serious about SEO, you can either outsource SEO or develop and train a team to do it. However, bear in mind that each step you make does not guarantee that your name will appear on the first page of Google in just one instance. Being up-to-date on the current SEO trend can be a huge help on your SEO success just ensure that you should only implement white hat method.