The SEO – Social Media Combo for Lead Generation

The SEO Social Media Combo for Lead Generation

The combination of SEO and social media is expected to be the perfect blend for online lead generation. With telemarketing calls getting defunct with each passing day, BPO units have little choice but to rely on online methods to get leads into their kitty. But several of these call centers are not really sure about investing in social media methods. The simple reason is that social media networks don't really provide hard leads immediately. Since most projects are short-term, it does not make sense to create profiles on Facebook or Twitter and add friends or build up a network. By the time they begin to respond to the business lead generation foundation, you find that you are slipping out of time. The best way out, as they perceive, is to try out SEO and other Web 2.0 tools to create leads. But social media serves the function well enough to be an important part of your SEO effort.

Let's find out how social media is an important component of your lead generation method. Firstly, studies have revealed that more than 70% of the users of social media depend on their friends and peers for suggestions when they buy something online. This is way more than the percentage of people who check up search engines to look for your brand. As a call center unit, you have to have a voice in that social media buzz. You have to be part of the discussion that decides whether you get new customers or lose them to brands that do have a strong social media presence. Social media, as customer service units need to understand, isn't a lead generation tool as much as it is a tool for branding. And brands sell products.

The outbound call center agents may find it hard to convince the IT department to install social media share' buttons on the websites and blogs maintained by your BPO. The mail follow up section may feel that it is not worth the effort. But if you are armed with statistic supporting your claim, you will find it easier. Use Google Analytics or other tracking tools to find out how much of traffic comes into your website from your pages on Facebook and Twitter. You can also install buttons on the website and check how many are sharing your pages with their friends through social media or just email. You can always track clicks on the website and blog.

The aim of the sales lead generation team is to ensure that they are tapping into the possible methods without fail. The market intelligence service needs to look at data that clearly defines that when people Like' your links on Facebook, they can be beneficial for lead generation. You need more people as part of your network. Users join up where they find several listed users and followers. The easy part about social media marketing is that once you get the ground work done, you can expect the campaign to go viral. When it finally does, the BPO agents need not work on it anymore. Also, it's important to keep the customer service ready at all times for back-up.

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