There are many surveys and researches conducted on the results or benefits of email marketing. Many of these surveys and researches have demonstrated and presented email campaigning as a powerful tool of brand promotion. The results of these researches have revealed that mail campaigning has the potential of bringing maximum revenue to an organization. Careful and logical handling of this campaign can not only boost your sales but also the brand promotion of an enterprise.
A marketer can make use of the mail promotion as a means of reminding a customer from time to time about the product or service of an organization. A customer always likes to receive informative mails in his inbox that interests him and concerns. He always look for those letters that are of some value to him in long run or the knowledge provided by these letters is useful in the long run. This form of marketing also enables a marketer to build stronger relationship with the customers. You can give updates or latest news to your potential customers about the latest products or revised ones of your company available in the market. A merchant can even mention how these products are fruitful and beneficial for a customer. The knowledge of the utility of a product motivates a customer to take interest in the product and finally end up in purchasing one. Another advantage is that if a customer likes the content of your mail he may forward it to other acquaintances with whom he would like to share. This formulates a chain of reference for your product.
For the aforementioned reasons, it is necessary to draft a message in a clear and lucid manner. Think like your customer while writing content for campaigning. A person can create the text in such a manner so that it addresses a reader's problems in the beginning. Write a subject line that convinces a target reader to open your mail. Provide a solution to the customer's problems by offering your advantageous products in the main text. Avoid spamming by not using too many graphics or words that have connotation of buy' or sale'. All these tips help you in running successful campaign.